{
 "url": "https://11d.im/write.apreslanu.it/offload/1728483489/",
 "published": "Tue Oct 15 2024 23:13:07 GMT+0200 (Central European Summer Time)",
 "updated": "Tue Oct 15 2024 23:13:07 GMT+0200 (Central European Summer Time)",
 "author": {
  "name": "tk",
  "url": "https://11d.im"
 },
 "content": "<section>\n<blockquote>\n<p>We called our new company Make It Nice, after Daniel\u2019s signature phrase, back when his English was less refined. It had quickly become shorthand within the restaurant for \u201cPay a little extra attention to this\u201d\u2014whether \u201cthis\u201d was a table of friends, or a dish, or even a side-work project. By that point, expectations were so clear, a team member could say, \u201cMake it nice,\u201d to one of their colleagues, and without any further explanation, they would.</p>\n<p>The symmetry of the words themselves appealed, reinforcing that this was a restaurant run by both sides of the wall. The kitchen \u201cmakes\u201d food; in the dining room, we were \u201cnice.\u201d (We were so adamant about breaking down the walls that divided us that\u2014as you may have noticed\u2014we didn\u2019t even use the common terms \u201cback of house\u201d and \u201cfront of house.\u201d Instead, we always referred to them as \u201cthe kitchen\u201d and \u201cthe dining room.\u201d) Plus, \u201cmake\u201d and \u201cnice\u201d had the same number of letters.</p>\n<p>It was the perfect name for our company, encompassing both excellence and hospitality.</p>\n<p><em>Unreasonable Hospitality</em>, Will Guidara</p>\n</blockquote>\n</section>",
 "content-plain": "We called our new company Make It Nice, after Daniel\u2019s signature phrase, back when his English was less refined. It had quickly become shorthand within the restaurant for \u201cPay a little extra attention to this\u201d\u2014whether \u201cthis\u201d was a table of friends, or a dish, or even a side-work project. By that point, expectations were so clear, a team member could say, \u201cMake it nice,\u201d to one of their colleagues, and without any further explanation, they would.\n\nThe symmetry of the words themselves appealed, reinforcing that this was a restaurant run by both sides of the wall. The kitchen \u201cmakes\u201d food; in the dining room, we were \u201cnice.\u201d (We were so adamant about breaking down the walls that divided us that\u2014as you may have noticed\u2014we didn\u2019t even use the common terms \u201cback of house\u201d and \u201cfront of house.\u201d Instead, we always referred to them as \u201cthe kitchen\u201d and \u201cthe dining room.\u201d) Plus, \u201cmake\u201d and \u201cnice\u201d had the same number of letters.\n\nIt was the perfect name for our company, encompassing both excellence and hospitality.\n\nUnreasonable Hospitality, Will Guidara",
 "syndication": [],
 "type": "entry",
 "name": "make it nice"
}