{
 "url": "https://11d.im/liens/2026/20260918091927/",
 "published": "Fri Sep 18 2026 09:50:11 GMT+0200 (Central European Summer Time)",
 "updated": "Fri Sep 18 2026 09:59:12 GMT+0200 (Central European Summer Time)",
 "author": {
  "name": "tk",
  "url": "https://11d.im"
 },
 "content": "<section>\n<blockquote>\n<p>OpenAI\u2019s foray into advertising got off to a bumpy start, initially charging some large brands a steep rate of about $60 per 1,000 views whether or not users clicked. That is a far cry from other digital ad businesses that offer highly targeted ads that brands only pay for when users click through. OpenAI\u2019s rates have since fallen significantly, as <mark>the company moved to auction-based pricing</mark>.</p>\n</blockquote>\n<blockquote>\n<p>Three months into the venture, <mark>OpenAI introduced its tool that helps track the purchase activity of users who clicked on ads to prove they worked.</mark> It took Facebook about a dozen years to do that, Salmon said.</p>\n</blockquote>\n<blockquote>\n<p>OpenAI introduced <mark>a self-serve platform in May that allows companies to upload creative materials, set budgets and track performance\u2014an offering that helps attract small and midsize businesses that can\u2019t afford major advertising firms.</mark> Ad buyers said the platform wasn\u2019t as sophisticated as Google\u2019s and Meta\u2019s but had still proved effective.</p>\n<footer><a href=\"https://www.wsj.com/business/media/inside-openais-ad-rush-41c92de2\">Inside OpenAI\u2019s Ad Rush</a>, Suzanne Vranica \u00b7 The Wall Street Journal</footer>\n</blockquote>\n<p>Il y a une trame que je n'ai pas r\u00e9ussi \u00e0 refourguer et comme la lev\u00e9e de rideau semble se rapprocher, je vais juste mettre les points saillants en vrac.\nJe suis disponible pour d\u00e9velopper tout cela, bien entendu.</p>\n<ul>\n<li>C'est en se tournant vers un mod\u00e8le publicitaire que Google a \u00e9t\u00e9 mis sur la rampe de lancement.\n<ul>\n<li>Avant 2000 et la premi\u00e8re bulle, Sergey Brin et Larry Page, les fondateurs de Google, voyaient la publicit\u00e9 d'un mauvais oeil car cela allait biaiser les r\u00e9sultats du moteur de recherche.</li>\n</ul>\n</li>\n<li>On peut aussi penser \u00e0 Facebook, qui est l'autre nom du duopole de la publicit\u00e9 en ligne.\n<ul>\n<li>Le scandale Cambridge Analytica est un pur produit du m\u00e9lange entre mod\u00e8le \u00e9conomique publicitaire et mod\u00e8le technique de plateforme avec l'attention entre les deux.</li>\n</ul>\n</li>\n<li>Les algorithmes d'ench\u00e8res pour la diffusion des encarts publicitaires sont aujourd'hui des bo\u00eetes opaques qui ne sont pas, ou peu, r\u00e9gul\u00e9es.\n<ul>\n<li>C'est ce dispositif qui permet l'intrusion des data brokers dans l'\u00e9quation et du pont entre surveillance, crime organis\u00e9 et extractivisme de donn\u00e9es (personnelles).</li>\n</ul>\n</li>\n</ul>\n</section>",
 "content-plain": "OpenAI\u2019s foray into advertising got off to a bumpy start, initially charging some large brands a steep rate of about $60 per 1,000 views whether or not users clicked. That is a far cry from other digital ad businesses that offer highly targeted ads that brands only pay for when users click through. OpenAI\u2019s rates have since fallen significantly, as the company moved to auction-based pricing.\n\nThree months into the venture, OpenAI introduced its tool that helps track the purchase activity of users who clicked on ads to prove they worked. It took Facebook about a dozen years to do that, Salmon said.\n\nOpenAI introduced a self-serve platform in May that allows companies to upload creative materials, set budgets and track performance\u2014an offering that helps attract small and midsize businesses that can\u2019t afford major advertising firms. Ad buyers said the platform wasn\u2019t as sophisticated as Google\u2019s and Meta\u2019s but had still proved effective.\nInside OpenAI\u2019s Ad Rush, Suzanne Vranica \u00b7 The Wall Street Journal\nIl y a une trame que je n'ai pas r\u00e9ussi \u00e0 refourguer et comme la lev\u00e9e de rideau semble se rapprocher, je vais juste mettre les points saillants en vrac. Je suis disponible pour d\u00e9velopper tout cela, bien entendu.\n C'est en se tournant vers un mod\u00e8le publicitaire que Google a \u00e9t\u00e9 mis sur la rampe de lancement.  Avant 2000 et la premi\u00e8re bulle, Sergey Brin et Larry Page, les fondateurs de Google, voyaient la publicit\u00e9 d'un mauvais oeil car cela allait biaiser les r\u00e9sultats du moteur de recherche. On peut aussi penser \u00e0 Facebook, qui est l'autre nom du duopole de la publicit\u00e9 en ligne.  Le scandale Cambridge Analytica est un pur produit du m\u00e9lange entre mod\u00e8le \u00e9conomique publicitaire et mod\u00e8le technique de plateforme avec l'attention entre les deux. Les algorithmes d'ench\u00e8res pour la diffusion des encarts publicitaires sont aujourd'hui des bo\u00eetes opaques qui ne sont pas, ou peu, r\u00e9gul\u00e9es.  C'est ce dispositif qui permet l'intrusion des data brokers dans l'\u00e9quation et du pont entre surveillance, crime organis\u00e9 et extractivisme de donn\u00e9es (personnelles).",
 "summary": "signet : Inside OpenAI\u2019s Ad Rush \u2014 Suzanne Vranica \u00b7 The Wall Street Journal",
 "syndication": [],
 "type": "entry",
 "bookmark-of": [
  {
   "url": "https://www.wsj.com/business/media/inside-openais-ad-rush-41c92de2",
   "syndication": [],
   "type": "cite",
   "name": "Inside OpenAI\u2019s Ad Rush"
  }
 ]
}