{
 "url": "https://11d.im/liens/20230310183053/",
 "published": "Fri Mar 10 2023 18:36:51 GMT+0100 (Central European Standard Time)",
 "updated": "Thu Sep 03 2026 15:18:46 GMT+0200 (Central European Summer Time)",
 "author": {
  "name": "tk",
  "url": "https://11d.im"
 },
 "content": "<section>\n<blockquote>\n<p>Her\u2019s one example: many years ago I couldn\u2019t get folks on a team to stop talking about emoji. At every turn folks would see the popularity of emoji bloom around them and then they would try and slam it into the website we worked on together. Emoji all the things! The team was obsessed with the emoji they were seeing in emails and websites and apps that they couldn\u2019t imagine a world without them. They believed that our humble website looked out of touch without emoji, where I loudly, aggressively argued that by chasing trends we would never be the ones to set them.</p>\n<p>A few months later, the obsession was gone. Overnight we stopped talking about emoji and now every other conversation was focused on some half-baked project about chatbots. Then it was crypto of course, then a few years later it was NFT junk that disappeared just as quickly as it came, and now, today, again with the chatbots. Although they\u2019ve improved quite a bit, I still believe that once the initial excitement wears off it\u2019s easy to see how these tools spit out mostly useless and irrelevant chunks of words that you can\u2019t ever trust.</p>\n<p>It\u2019s cool tech, sure. But it ain\u2019t a product.</p>\n</blockquote>\n</section>",
 "content-plain": "Her\u2019s one example: many years ago I couldn\u2019t get folks on a team to stop talking about emoji. At every turn folks would see the popularity of emoji bloom around them and then they would try and slam it into the website we worked on together. Emoji all the things! The team was obsessed with the emoji they were seeing in emails and websites and apps that they couldn\u2019t imagine a world without them. They believed that our humble website looked out of touch without emoji, where I loudly, aggressively argued that by chasing trends we would never be the ones to set them.\n\nA few months later, the obsession was gone. Overnight we stopped talking about emoji and now every other conversation was focused on some half-baked project about chatbots. Then it was crypto of course, then a few years later it was NFT junk that disappeared just as quickly as it came, and now, today, again with the chatbots. Although they\u2019ve improved quite a bit, I still believe that once the initial excitement wears off it\u2019s easy to see how these tools spit out mostly useless and irrelevant chunks of words that you can\u2019t ever trust.\n\nIt\u2019s cool tech, sure. But it ain\u2019t a product.",
 "summary": "signet : Tech-last \u00b7 robinrendle.com",
 "syndication": [],
 "type": "entry",
 "bookmark-of": [
  {
   "url": "https://www.robinrendle.com/notes/tech-last/",
   "syndication": [],
   "type": "cite",
   "name": "Tech-last"
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}